A number of nonprofits are forgoing the typical “dollar-raised” campaign goals and working to better articulate the mission beyond the dollars. This is particularly important in a time where unemployment is at historic levels. Whether its number of new donors or number of books raised, the goals hope to bring new focus to fundraising strategies and the community impact.
The Nonprofit Quarterly wrote an interesting article how the United Way, known for touting dollars raised, is trying to turn the cultural tide in campaign goal setting.
Certainly food for thought.
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