Best "Compelling Call to Action" I've seen to date

Last week I attended a presentation by Lori Wizdo, Principle Analyst at Forrester on A plan for Buyer Obsession in the Age of the Customer.

I honestly planned (and still do) on writing several blogs on the key take-a-ways from the event. But tonight I became really distracted, then totally amused, by the host company's website - Reachforce.

I clicked around, I scanned and for some reason I always look at website footers (always). I have no idea why, but I do. On the Reachforce site, I saw this:

I couldn't help but click. And what I found was totally amusing.

Well done, Reachforce, well done.

Heather